As committed team members of Platinum Real Estate, Michelle and Erik Coates take a unique approach to representing your home or property for sale or your interests in buying a home. "Technology and social media permeate almost every aspect of our culture today," says Michelle Coates. "Erik and I have decided to use technology as an effective way to promote, influence, and sell a home or property that we represent." Their approach includes resources like a professional photographer to assist with staging photographs of the home and/or a drone videographer to allow the homeowner or a potential buyer to maximize their time during the sale or search process. "We recognize that both homeowners and buyers are very busy people. If we can use technology to assist them be selective during the search process, we can promote or show homes and properties that meet their requirements and expectations," said Erik Coates. "Erik and I make a great team. I enjoy staging and marketing homes or properties that allow both the seller and buyer to connect in advance of the sale", said Michelle. "My interest in real estate was influenced when my parents built a home in the early 2000's. I witnessed my parents source the area they wanted to reside in, buy an unfinished lot, work with an architect on a plan, and act as the general contractor while the home was being built. It was a great experience and gave me an appreciation for what a seller and buyer personally manage during the real estate process." Erik appreciates a home or property in a different light, with a keen appreciation for craftsmanship and structure . "I have an engineer's perspective given my past professional experience and always take into consideration the craftsmanship and structure of the home and its potential when representing our clients," said Erik. "I enjoy giving our sellers or buyers candid insight on the condition of the property, its market value, and what can be done to improve both."